Best Project, ever.
Client: Rally.io contacted me to join their group to help create assets for a Felicia Day community. Sadly, this project ended before we could luanch anything, but it was still the best project, ever.
A community by Felicia Day
Creative Direction, Art Direction, Branding, User Persona development, Digital Illustration, Hand-drawn Type, Promotional Marketing
Embarking on a thrilling collaboration with the incomparable Felicia Day, I had the honor of steering the design course for her groundbreaking venture—a crypto-backed community engagement platform. Guiding her through the creative process, I meticulously crafted mood boards that harmonized with Felicia's vision, ensuring every visual element resonated with the vibrancy of her personality and the innovative spirit of the platform.
Upon Felicia's preselection of a red panda as the brands mascot, I seized the opportunity to weave this charismatic character into the platform's identity. The result was a seamlessly integrated aesthetic that not only reflected Felicia's brand but also infused a playful and approachable vibe. The red panda would become the whimsical face of the community, instantly recognizable and irresistibly charming.
This project exemplifies the marriage of creativity and strategic thinking, producing a design narrative that not only aligns with Felicia Day's dynamic persona but also was meant to propel her crypto-backed community engagement platform into the spotlight with unmatched flair.
